Janitza sets strategic course through 2030
New leadership roles, a focused sales structure and a clear technology vision lay the foundation for future growth
Under the guiding principle “Clarity, Stability, Future”, Janitza has introduced its strategic framework for the coming years. The new strategy is designed to ensure the company's continued development and ability to act decisively. “With our strategic outlook for the next four years, we are setting the course for Janitza’s future. Clearly defined responsibilities enable faster decisions and targeted investments in future-focused topics,” says owner and Managing Director Markus Janitza.
Alexander Veidt appointed as new CEO
A central element of the strategy is the appointment of Alexander Veidt as the new CEO. Formerly the company’s Commercial Director, Veidt assumed his new role on 1 January 2026. Until now, he has been responsible for Finance, Controlling, IT and Integrated Management Systems. He succeeds Axel Hessenkämper, who left the company in November 2025.
“I am excited to lead such a strong company and further develop it in a focused and strategic way. Our new structure provides the clarity and focus we need to enhance both quality and long-term viability,” says CEO Alexander Veidt.
Driving innovation and future-proofing technology
In addition, Janitza is reinforcing its product and technology portfolio with further measures. A new role of Chief Technology Officer (CTO) has been created to lead the company’s technological direction and innovation strategy. The newly established Innovation Management staff unit ensures that Janitza remains agile in responding to new technologies and evolving customer requirements.
Stronger regional focus in global sales
Janitza is also realigning its global sales organisation to support continuous development. Under the leadership of Chief Sales Officer Michael Kadziela, the sales division is now structured into four key regions: North America (NA), Latin America (LATAM), Europe, Middle East and Africa (EMEA), and Asia-Pacific (APAC), each with clearly defined responsibilities. This is supported by a dedicated management layer for each focus region.
At the same time, the marketing team will work in an even more focused and data-driven manner to capture demand and consistently build the Janitza brand. “Our sales strategy combines consistent global structures with local accountability. This enables faster processes, greater efficiency and lays the foundation for sustainable growth,” says Kadziela.